The Spokesperson Profile

The spokesperson assessment you can build strategy around.

Every comms team measures media hits. Almost none measure the effectiveness of the spokespersons participating in those media opportunities. The Spokesperson Profile changes that.

Brighton Media's confidential, expert assessment reviews real footage and real messaging, then quantifies how your spokespeople (and your competitors!) are actually performing.

How it Works

• Identify the Spokespersons
  Determine the leaders that you’d like to assess.

• Arm us with Examples
  We'll need at least three examples of the leader in public-facing moments - think earnings calls, media interviews, panels, town halls, and keynotes, as well as any current messaging or talking points.

• Report Development
  We’ll develop a report based on each opportunity’s goals, message pull-through, and message delivery if relevant. If desired, we’ll also assess the spokespersons of your competitors and provide a side-by-side comparison.

• Debrief on Recommended Next Steps
  Now that you know your spokesperson’s strengths and areas of development, we’ll hold a debrief meeting to walk through a roadmap of recommended next steps.

Interested in a Spokesperson Profile?
Get in touch and our team can get started on your custom Profile today.